How it works
Squatters grab domains containing well-known names to resell them at a markup, divert traffic, or run scams. Rights holders can respond through the UDRP arbitration process or, in the US, the ACPA, but recovery is slow and costly.
How it relates to brand impersonation
Cybersquatting is brand impersonation at the domain layer. Even when a squatted domain only parks ads, it siphons trust and traffic, and it is one step away from being weaponized for phishing.
How nebty helps
Our in-depth cybersquatting guide walks through the forms of domain abuse and your legal options, and nebty monitors for squatted variants of your brand so you can act early, with takedowns available on demand.
Your options when someone squats your brand
If someone has registered a domain that uses your brand in bad faith, you have a few routes. The fastest is usually the UDRP, an arbitration process run through bodies like WIPO that can transfer or cancel a domain in weeks rather than the months a lawsuit takes, provided you can show a trademark, no legitimate interest by the holder, and bad-faith registration and use. In the US the ACPA adds a litigation path with statutory damages. Sometimes a direct purchase is cheaper than a filing, though paying a squatter can invite more. Whichever route fits, evidence is what wins: registration dates, how the domain is used, and any attempt to sell it to you. Our cybersquatting guide walks through each step in detail.
Acting early also helps your case, because a prompt complaint backed by dated evidence is harder for a squatter to wave away than one filed years later.
