How it works
It combines watching for misuse of your name, logo, executives, and accounts with acting to shut that misuse down. In practice that means monitoring domains, social media, and search for impersonation, then removing fake profiles, phishing, and lookalike sites. For people, it extends to executive impersonation and the deepfakes that now power it.
It is the identity-centric framing of brand protection, focused on who is being impersonated.
How it relates to brand impersonation
Digital identity protection echoes the simplest way to describe what we do: protect the identity your customers trust. Impersonation is the core threat to that identity.
How nebty helps
nebty protects your brand and your people from impersonation across the web and social platforms, and removes confirmed fakes on demand. See our brand impersonation protection overview.
Protecting people, not just the brand
The identity framing matters because attackers increasingly target individuals, not just the company logo. A founder, a CFO, or a well-known employee carries trust that a fake profile or cloned voice can borrow, and the people most worth impersonating are usually the most publicly visible. Protecting digital identity therefore means watching for misuse of named individuals alongside the brand: fake executive profiles, impersonated support staff, and the lookalike domains used to email as them. The work is the same loop applied to people, find the impersonation, confirm it, and get it removed, but it needs the named individuals in scope from the start, since monitoring only catches what it is told to look for. For founder-led and smaller companies, where one person often is the brand, the personal and corporate sides are effectively the same problem.
