How it works
You send a DMCA notice to the host, CDN, or platform that names the copyrighted work, the infringing URL, and a good-faith statement. US-based and many international providers honour it and remove the content, often within days. A counter-notice process lets the other side respond.
DMCA covers copyright, not trademarks, so it fits cloned sites that lift your design and assets, but not every impersonation case.
How it relates to brand impersonation
Fake sites usually copy your branding wholesale, which makes copyright a practical lever even when other routes are slow. DMCA is one of several legal bases a takedown can use, alongside trademark and abuse policies.
How nebty helps
nebty picks the most effective basis for each takedown, whether that is DMCA, trademark, or a provider abuse policy, and runs the process on demand. You pay only when the content comes down.
When DMCA is the right tool
DMCA works on copyright, so it fits the cases where a fake site copies something you own: your page text, your images, your logo artwork, or your code. It does not cover trademark misuse by itself, so a domain that merely uses your brand name without copying your material may need a different basis, such as a UDRP filing or the host abuse policy. The practical advantage of DMCA is reach: most large US hosts, CDNs, and platforms have a standing process and act quickly on a well-formed notice. The trade-off is the counter-notice, which lets the other side contest the claim and can restore the content if you do not follow up. Picking the strongest basis for each case, rather than defaulting to DMCA every time, is what gets a clean removal.
