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DNS

DNS, the Domain Name System, is the internet directory that translates human-readable domain names into the IP addresses machines use to connect, and a frequent target and tool in domain abuse.

Updated 1 min read

How it works

When someone visits a domain, a DNS lookup resolves the name to an IP address through a chain of resolvers and nameservers. Records like A, MX, and TXT control where the site lives, where its mail goes, and how senders are authenticated. Attackers abuse DNS by registering lookalikes, hijacking records, or pointing dangling subdomains at infrastructure they control.

Our full DNS guide covers the record types and security extensions in depth.

How it relates to brand impersonation

Most domain-based impersonation runs through DNS, from lookalike registrations to hijacked records. Understanding it makes the rest of the domain-abuse glossary click into place.

How nebty helps

nebty watches DNS and registration changes around your brand to catch lookalikes and tampering early. For the fundamentals, see our DNS guide.

The records that matter for abuse

A handful of DNS record types do most of the work, and the same ones show up in abuse. The A and AAAA records point a name at an IPv4 or IPv6 address, so they decide which server a lookalike domain actually serves from. MX records route mail, which is why a freshly registered lookalike suddenly gaining MX records is a sign it is being prepared to send spoofed email. TXT records hold SPF, DKIM, and DMARC policies, the email-authentication data that decides whether spoofed mail gets through. NS records define which nameservers are authoritative, and an unexpected change to them can signal a hijack. You do not need to administer DNS to protect a brand, but knowing which records do what explains why watching for DNS changes around your name catches threats early. Our full DNS guide goes deeper.

WHOIS is the public directory of domain registration data, showing details like the registrar, creation date, and, where not redacted, the registrant, used to investigate and report abusive domains.

Domain abuse & monitoring

Domain hijacking is the theft of control over a domain, by compromising the owner registrar account, transferring it without authorization, or altering its DNS, so the attacker can redirect or impersonate the real site.

Domain abuse & monitoring

A subdomain takeover is when an attacker claims a subdomain you no longer use but still point to a third-party service, letting them host content on your real domain.

Domain abuse & monitoring

Domain monitoring is the continuous tracking of newly registered and changed domains that resemble your brand, so you can spot lookalikes and abuse early, before they are used against you.

Domain abuse & monitoring

Punycode is the encoding that represents non-ASCII characters in domain names using only ASCII, turning an internationalized domain into a string that starts with "xn--". Attackers exploit it to hide homoglyph domains.

Domain abuse & monitoring

Domain reputation is a score that mail providers, browsers, and security tools assign to a domain based on its history, deciding whether to trust, flag, or block its mail and links.

Domain abuse & monitoring

Bitsquatting is registering domains one bit different from a target domain, exploiting rare memory errors that flip a single bit so a device resolves the wrong, attacker-owned name.

Domain abuse & monitoring
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Benedikt Scheungraber

Benedikt Scheungraber

Co-Founder & CEO

Questions about brand protection, or want to see nebty in action? I’m happy to walk you through it myself and talk openly about whether we can help with your case.